Swimming on your period doesn't have to mean sitting on the sidelines anymore. There's absolutely no reason you should have to experience FOMO while you're on your period—especially when it comes to enjoying the water.
The good news is that modern period swimwear offers both robust protection and complete peace of mind, allowing you to focus on having fun instead of worrying about leaks.
If you're new to period swimwear, here's a breakdown of how this incredible technology works: These specialized bathing suits feature a multi-layered gusset system with a water-repelling inner layer, an ultra-absorbent core that traps menstrual fluid, and a fully waterproof outer layer for complete protection. This technology can often absorb the equivalent of three or more regular tampons while feeling just like your favorite regular swimwear.
Key Takeaways
- Diverse Shopping Options: From budget-friendly online marketplaces like Amazon to specialized direct-to-consumer (D2C) brands such as Beautikini, you can find period swimwear tailored to every need and budget in 2025.
- Technology is Key: Modern period swimwear uses multi-layered, leak-proof technology that absorbs the equivalent of several tampons. D2C brands often offer superior absorbency for heavier flows, making them a reliable choice.
- Choose Based on Your Needs: The best choice depends on your flow, activity level, and values. Consider performance features for sports, sustainable materials for eco-consciousness, and teen-specific designs for younger swimmers.
You'll find an abundance of style options to choose from—one-piece suits with built-in bras and adjustable straps, chic two-piece options for different body types, and inclusive brands that offer sizes from XXS to 3XL. Essentially, there truly is something for everyone.
It's worth noting that most period swimwear works best for light to moderate flow days. For heavier days, you might want to double up on protection by pairing your period swimwear with a tampon or menstrual cup for extra security, especially until you feel fully confident in your suit's capabilities.
Ready to find the perfect period swimwear? Let's dive into the best places to shop in 2025, from sprawling online marketplaces to specialized boutiques, so you can confidently enjoy swimming any day of the month.
Online Marketplaces (Amazon, Target, Walmart)
Online retailers have become the go-to destination for period swimwear shopping—and for good reason. With thousands of options at your fingertips, these platforms offer something for every body type, flow level, and budget.
What to expect from online marketplaces
When you search for period swimwear on Amazon, Target, or Walmart, you'll find an impressive selection that can feel overwhelming at first. These marketplaces feature hundreds of styles, from one-piece suits to mix-and-match separates. For instance, a simple search for "period swimwear" on Amazon yields over 1,000 results—which gives you plenty of options but can make choosing feel daunting.
However, the best part is the access to genuine customer feedback. You can filter by ratings and read detailed reviews to see how a suit performs in the real world. Most online marketplaces also frequently run sales and promotions, with some listings showing discounts of 10-50% off original prices. Many brands also offer multi-packs that provide better value.
Online marketplaces are best for:
- Comparison shoppers: If you love to research before buying, these platforms are ideal for comparing features, prices, and reviews across multiple brands at once.
- First-time buyers: New to period swimwear? Marketplaces provide a low-risk entry point with affordable pricing, making them perfect for testing the waters before investing in premium options.
- Urgent needs: With expedited shipping options (often next-day delivery), marketplaces can address last-minute swimwear needs before vacations or pool parties.
- Budget-conscious shoppers: The competitive nature of these platforms tends to drive prices down, helping you find the best value.
Direct-to-Consumer Brands (Beautikini, Modibodi, Ruby Love)
Direct-to-consumer (D2C) period swimwear brands focus entirely on solving period-related challenges rather than treating them as just another product category. These specialized companies build their entire business around perfecting period-proof technology, and in my experience, this focus makes a world of difference.
Myth vs. Reality
Myth: All period swimwear is the same; a cheap one from a marketplace works just as well as a specialty brand.
Reality: This is one of the biggest misconceptions I see. As someone with a background in textile engineering, I can tell you that the difference is in the details of the fabric technology. While marketplace options provide a basic barrier, specialized D2C brands like Beautikini invest heavily in R&D to optimize the interplay between the absorbent core and the waterproof membrane. They focus on preventing 'compression leaks' (leaks that happen when you sit down), ensuring faster drying times, and using materials that withstand chlorine and salt far better. The higher price reflects true innovation, not just marketing.
What to expect from direct-to-consumer brands
When you shop with D2C brands, you'll notice more robust absorbency technology. For example, Modibodi's "Super Absorbency" one-piece swimsuits can hold up to 10 tampons' worth of fluid—substantially more than most marketplace alternatives. Ruby Love incorporates a built-in absorbent liner plus interchangeable pad inserts for customizable protection.
You'll also find much more detailed information about the technology, absorbency levels, and care instructions, allowing you to make an informed decision based on your specific flow.
Top direct-to-consumer brands
Beautikini: As our lead product tester, I can attest to our focus on blending high-performance technology with chic, confidence-boosting style. Our four-layer protection system is designed for reliable security without bulk, and our fabrics are rigorously tested for chlorine resistance and durability.
Modibodi: This brand stands out for those with heavier flows. Their swimwear is crafted from recycled materials and features chlorine-resistant fabric for longevity. They offer everything from high-waisted bottoms to one-pieces.
Ruby Love: Praised for its dual-protection system, each swimsuit includes both a built-in absorbent gusset and removable pad inserts. This flexibility makes it suitable for varying flow levels throughout your cycle.
Wuka: Wuka specializes in performance-oriented period swimwear. Their Period Racerback Swimsuit is designed specifically for active swimmers, promising to stay secure through laps and tough workouts.
Direct-to-consumer pricing range
D2C period swimwear typically costs more than marketplace alternatives, but this reflects their specialized technology and focused expertise. Prices generally range from $50 to over $100.
Direct-to-consumer is best for:
- Heavy flow swimmers who need maximum security and absorbency.
- Performance swimmers and athletes who require durable, chlorine-resistant suits that stay put.
- Sustainability-focused shoppers who value recycled materials and ethical production.
- Anyone seeking the highest quality and reliability and willing to invest in a product designed to last.
Teen-Focused Retailers (KT by Knix, Beautikini Teen Line)
Teen period swimwear has become an absolute game-changer for young swimmers. If you're a teen (or a parent of one) worried about periods limiting swimming activities, please know you're not alone—and there are now fantastic, specialized options designed just for developing bodies.
These aren't just smaller versions of adult swimwear. Teen-focused brands understand the unique challenges young people face, from body changes to the anxieties of school swim classes and summer camp.
What makes teen options different?
Teen period swimwear brands focus on solving the specific concerns young swimmers have. Brands like KT by Knix use a triple-layer gusset system, while Beautikini utilizes our signature four-layer system for robust protection. These suits often include features like UPF 50+ sun protection and designs that are both stylish and age-appropriate, ensuring both comfort and confidence.
Best period swimwear for teens
You'll find styles that work for different activities and comfort levels, from sporty racerbacks to chic swim skirts.
- KT by Knix: Offers a range of bikini bottoms, one-pieces, and swim shorts.
- Beautikini: Our line includes the popular Period Swim Skirt and the high-performance Sport One-Piece, designed for athletes who need freedom of movement.
- Ruby Love: Provides various teen options, including ruffle sets and racerbacks in fun patterns.
Teen swimwear pricing range
Teen period swimwear prices vary, with budget-friendly bottoms starting around $25-$45 and premium one-pieces or sets ranging from $80-$170. This investment pays off, as most suits are designed to last through hundreds of washes.
Teen-focused retailers are best for:
- First-time period swimmers who need a reliable, stress-free solution for school, camp, and fun.
- Developing bodies that need swimwear cut specifically for teen proportions.
- Active teen athletes who require secure, durable suits for competitive swimming.
- Anyone concerned with discretion, as these suits look just like regular swimwear.
Eco-Friendly and Sustainable Brands
Environmental consciousness is now meeting period protection head-on in the swimwear market. If reducing your environmental footprint is a priority, sustainable period swimwear brands offer fantastic options that protect both the planet and your peace of mind.
What to expect from sustainable period swimwear
Sustainable period swimwear stands out through its use of eco-friendly materials. Many leading brands use recycled fabrics—for instance, Modibodi's collection is made from recycled ocean waste, and WUKA crafts their swimwear from recycled nylon. By choosing these products, you are directly helping to reduce plastic pollution.
Crucially, these eco-conscious brands also prioritize safety certifications. For example, Azure Belle's fabric is certified to Oeko-Tex Standard 100 criteria, ensuring it is free from harmful chemicals like PFAS and PFOS. This is particularly important for garments worn so close to the skin.
Top eco-conscious period swimwear brands
- Modibodi: A leader in this space with their "Modibodi x Seaqual" collection, which transforms ocean waste into comfortable, period-proof swimwear.
- WUKA: As a certified B Corporation, sustainability is central to their mission. Their swimwear is not only made from recycled nylon but is also seawater and chlorine-resistant for durability.
- Azure Belle: This brand focuses on both environmental and bodily health, using sustainably sourced materials certified to rigorous safety standards.
Sustainable brands are best for:
- Environmentally committed swimmers looking to reduce waste from disposable products.
- Those concerned about chemical exposure who appreciate rigorous safety certifications like Oeko-Tex.
- Shoppers with sensitive skin who prioritize gentle, tested materials.
In-Store Shopping Options
While online shopping offers the widest selection, physical retail stores provide a hands-on approach for buying period swimwear. However, finding these specialized swimsuits locally requires knowing where to look.
What to expect when buying in-store
In-store selection is typically much more limited than what you'll find online. The biggest advantage, however, is the ability to try before you buy. This allows you to check the fit, feel the fabric, and ensure it provides the coverage you need.
Keep in mind that many stores don't have a dedicated "period swimwear" section; you may find these items mixed in with regular swimwear.
Best stores to find period swimwear locally
Several major retailers have started stocking period-friendly options. Your best bet is to check the websites of department stores like Target and some specialty apparel stores in your area. Brands like Thinx also have store locators on their websites for physical retail locations.
In-store shopping is best for:
- Last-minute needs when you can't wait for shipping.
- First-time buyers who want to feel the product firsthand.
- Those with size uncertainty who want to avoid the hassle of online returns.
Finding Your Perfect Swimwear With Confidence
Swimming during your period is so much easier thanks to the incredible variety of period swimwear options available in 2025. As we've seen, each shopping channel offers distinct advantages depending on what matters most to you.
Online marketplaces excel for selection and price, while direct-to-consumer brands like Beautikini deliver the specialized technology and superior absorbency that I, as both a product tester and former athlete, trust for heavy flows and high-performance activities. Meanwhile, teen-focused and eco-conscious brands cater to specific needs and values.
Ultimately, the best choice depends on your unique situation. A budget-conscious shopper might love a marketplace find, while someone seeking maximum protection will find a premium D2C suit to be a worthwhile investment in their peace of mind.
Here is my most important takeaway for you: modern period swimwear technology works. The absorbent, leak-proof designs provide both real protection and mental peace of mind, eliminating a barrier that has limited women for far too long.
So, consider your flow, your activities, and your personal style. With so many great options, you are sure to find the perfect suit that lets you dive back into the water with complete confidence. Your period should never be a reason to experience FOMO again.
Ready to stop sitting on the sidelines? Explore the Beautikini Period Swimwear collection and find the freedom to swim any day of the month.
Frequently Asked Questions
Q1: What are the latest trends in period swimwear for 2025?
Period swimwear in 2025 focuses on combining style with advanced functionality. Key trends include the use of sustainable, recycled materials, more sophisticated and higher-capacity absorbent technologies, and a wider range of inclusive, fashionable designs. Many brands now offer period swimwear that is visually indistinguishable from regular swimsuits while providing complete leak-proof protection.
Q2: How effective is period swimwear for heavy flows?
The effectiveness for heavy flows depends on the brand. While most standard period swimwear holds 2-3 tampons' worth of fluid (ideal for light to moderate days), high-performance brands like Modibodi offer 'Super Absorbency' options designed to hold up to 10 tampons' worth. For maximum security on your heaviest days, I recommend either choosing a high-absorbency D2C brand or pairing a standard suit with a menstrual cup.
Q3: Can I wear period swimwear without any other protection?
Absolutely. For light to moderate flow days, period swimwear is designed to be a standalone solution—no tampons or cups needed. It provides reliable, built-in protection. On heavier days, whether you need backup protection is a personal choice based on your flow and the swimwear's absorbency rating. Many users gain enough confidence over time to rely solely on their high-absorbency swimwear.
Q4: Are there truly sustainable and eco-friendly options for period swimwear?
Yes, the sustainable period swimwear market is growing. Brands like Modibodi and WUKA are leading the way by using innovative fabrics made from recycled ocean waste and recycled nylon. These choices not only offer reliable period protection but also significantly reduce your environmental footprint by replacing hundreds of disposable products over the swimwear's lifetime.
Q5: How do I wash and care for my period swimwear?
Proper care is simple and extends the life of your suit. After swimming, rinse it in cold water to remove chlorine, salt, and menstrual fluid. Then, machine wash it on a cold, gentle cycle (without fabric softener, which can reduce absorbency) and hang it or lay it flat to dry. Avoid high heat from dryers, as it can damage the waterproof layer.
Q6: As a competitive swimmer, is period swimwear a reliable option for training?
From my own experience as a former NCAA swimmer, I can say that modern performance-oriented period swimwear is a game-changer. Look for brands like WUKA or Beautikini's athletic line that feature secure racerback designs, chlorine-resistant fabric, and a snug fit. These are specifically engineered to stay put during laps and flip turns without shifting or leaking, allowing you to focus completely on your performance.
Q7: Will period swimwear feel bulky or look obvious?
Not at all. This is a common concern, but modern period swimwear technology is incredibly discreet. The absorbent layers are ultra-thin yet highly effective, so the swimsuit looks and feels just like a regular, high-quality bathing suit. There's no puffiness, swelling, or bulkiness, ensuring you feel confident and secure both in and out of the water.
